The Board of The Hunter Region Business Hub is delighted to announce the appointment of Alena Pople as its new General Manager, commencing on March 9, 2026.
A highly respected regional leader with more than 20 years' experience across economic development, tourism, marketing and community engagement, Alena brings a strong track record in business support, revenue development and strategic growth to the role. Her skills align strongly with the Hub's mission to empower and connect small businesses across the Hunter Region.
Alena has extensive experience working with government, industry and community partners to strengthen local economies. She has developed and delivered business support programs, coordinated jobs and industry forums, led marketing campaigns such as Support Local initiatives, and overseen website redevelopments and digital engagement strategies to increase visibility and impact for regional businesses. She joins the Hub team following senior roles with Cessnock City Council, Roche Group and Salter Brothers Hospitality, where she led regional marketing strategy, economic development initiatives and major grant programs.
"Alena brings proven experience in strategic leadership, grant funding, revenue development and stakeholder engagement. Her ability to connect strategy with practical outcomes for local business will be invaluable as we continue to grow membership, strengthen partnerships and deliver high-quality programs and events," said Kavita Payall, Chair of the Board.
Speaking on her appointment, Alena said:
"I am incredibly proud and humbled to step into the role of General Manager at Hunter Region Business Hub. Small businesses are the backbone of our regional economy, and I am passionate about ensuring they have access to practical support, advocacy and meaningful connections that help them grow sustainably. I look forward to working closely with our Board, members, sponsors, councils and community partners to strengthen our value proposition and ensure the Hub continues to be a trusted and impactful organisation for businesses across the Hunter Valley."
Alena can be contacted on alena@huntervalleyhub.com.au. For media enquiries, please contact 02 4936 2557.